Not sure where to start with the growth of your dental clinic?
Where should you invest first…
Team? Marketing? Education? Patient experience? Management Systems?
This is what we did at Dental Concepts and it has helped:
Investment Sequence of Team DC:
– Invest in: Education in Clinical Skills (get ready to deliver high quality dental treatments ranging from restorative to orthodontics to prosthodontics)
– Invest in: Recruiting and Retaining team (invest in key people in team and work on retention policies to keep the team engaged/excited)
– Invest in: Education in how to make a great patient experience (assuming there is some flow of loyal patients whom you need to wow and improve market position)
– Invest in: Staff training and helping them to perform at higher levels in the team
– Invest in: Management and IT solutions to help support the internal infrastructure
– Invest in: Education of practice management and growth
– Invest in: Internal marketing and low cost powerful external marketing
– Invest in: Education of external high end marketing and tracking CRM systems
– Invest in: Profit sharing with team and make them own – your business – to take it to next level as – their business
– Invest in: Technology advances and keep on top of the game
– Invest in: Personal development. Do not get stagnant . Change is growth! Embrace it
Hope this helps to give an overview on the various aspects which need to be invested in to have a successful dental practice.
Best wishes
Dr Manish Chitnis
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