The email newsletter is a great low-cost way to share cool information, updates, and discount opportunities with your customers and subscribers.
No printers or ink required, no stamps or mailing costs, and it & environmentally friendly to boot.
The method is so convenient and popular that every organisation, from car dealerships to Facebook social groups, tend to offer weekly or monthly newsletters.
If your clinic has a regular newsletter or is considering starting one, the reality of inbox-competition cannot be overlooked.
When you consider that your clients could be getting more than ten different news emails a day, a few questions must be asked before filling the content of your next letter.
How do I stand out in a stack of newsletters?
How do I help my newsletter escape the spam filter and be seen in the real inbox?
How can I make sure my customers are happy to receive the letter?
How do I get the most clicks and return customers through the newsletter?
Your ideal newsletter design is not just one that gets noticed and read, but one your customer wants to read!
The key is to make your newsletters personal, interesting, and content-rich so that your readers will be engaged by the titles, then pleased that they stopped and read your content.
Ditch the promotional and dig into the fascinating details of your industry and how it relates to your customers.
Keep in touch is the all time favorite strategy for marketing. You can keep in touch with patients in several ways and sending periodic newsletters is the most effective aspect.
Your newsletters can include some details about your practice, success rate of your practice. Important events and achievements, testimonials etc.
This will help you to position yourself as an preferred service provider when you need one.