Facebook offers a wide variety of paid ad options and placements, but all ads can be broken down into three elements:
- Campaigns-The campaign houses all of your assets.
- Ad sets-If you’re targeting separate audiences with different characteristics, you’ll need an individual ad set for each.
- Ads-Your actual ads live within your ad sets. Each ad set can hold a variety of ads that vary in color, copy, images, etc.
If you’re just starting out with paid advertising on Facebook, it’s likely that you’ll have to experiment with several different targeting options until you reach an audience that fits just right.
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