SOME THOUGHTS ON MARKETING IN DENTISTRY AFTER A HUGE DISCUSSION ON DENTIST’S FORUM LAST NIGHT…. I think instead of getting into what’s right and what’s wrong about marketing if we focus on few key aspects as below then each dentist or dental practice can make their *own decision* about how much do they need to
Read More...Category Archives: Networking
Listen to customers when they come with a problem.
Listen to customers when they come with a problem. The reason they come is “THEY HAVE a problem ". And they believe YOU ARE the expert… So HELP THEM. A good read. Vanilla Ice Cream that puzzled General motors!!!! An Interesting Story Never underestimate your Customers’ Complaint, no matter how funny it might seem! This
Read More...Monday morning tips for dental team
5 tips for your Monday morning 1) Invest your time, money and energy in education for self and team 2) Do regular audits for clinical procedures and make sure you are in top form for every aspect. 3) Attend peer reviews and local study circles / Share knowledge , learn from peers and grow the
Read More...5 tips for your practice
5 tips for your practice 1) Give a full written consultation report other than just solving the chief complaint. Hand over to clinical coordinator to explain plan and do needful for basic procedures. 2) Use the route of Co Discovery with your patients to get best results and conversion of treatment plans. 3) Start giving
Read More...” 5 B’s”👇
" 5 B’s" 1) BELIEVE in your product and its positives for your audience . They believe in the training program benefits. 2) BENEFITS – give the benefits and outcomes of this process / product. They told everyone how it will benefit them. 3) BOOST – keep talking to them and boost your information to
Read More...Team retention
TEAM BUILDING Start education ladder for the team by Investing in their training and up skilling. This will help team retention. Start a bonus system for the team and reward when targets are achieved . Financial incentives work along with appreciation of achievement . *LEARN SHARE GROW* Average rating
Read More...Coordinate
“COORDINATE” Coordination is the Key to progress ! Coordination requires 👇 – A Plan "COORDINATE" Coordination is the Key to progress ! Coordination requires – A Plan – A Team – A System – A Check – A reflection – And most importantly improvisation to keep it top class ! *LEARN SHARE GROW* Average
Read More...Word of mouth
We have always heard, experienced and believed that the best way of marketing is THE WORD OF MOUTH… ironic, that we are dentists . Correct me if I am wrong but people still check the web about something or someone they have been recommended (word of mouth ) before actually contacting. So word of mouth
Read More...Treatment co ordinator
Create a Treatment Co ordinator for handling treatment plans and presentations . She does everything for you ( non clinical ) reports , letters , ppt, photos , presentation etc. Create a Clinical coordinator for doing preliminary jobs for you like pre screening examination, study model impressions , photographs , treatment presentation on power point
Read More...Communication skills
Improve your communication skills with patients. Make sure you talk less technical jargon and more patient language . Use visual aids , animations and photos more than talking so as to increase case acceptance. Hope this helps *LEARN SHARE GROW* Average rating
Read More...Patient care
Patient care Give Courtesy calls to patients same day or next day after long treatment. Ask if they need help or any urgent attention. Give them a special number to call out of hours in case of emergency. Make them feel VIP. *LEARN SHARE GROW* Average rating
Read More...Missed appointments
Quick tip Use appointment reminders 2-3 days prior through patient management softwares or likewise . Give a call one day prior to check any pre- op advice or just a reminder call. Text message if easy for patient. *LEARN SHARE GROW* Average rating
Read More...Love is a splendid word
Love is a splendid word. Let us start finding love in our clinic. I can see a lot of eyebrows up and a lot of lit up eyebrows of the readers. We all love dentistry but let us truly find out how much we love it. Score yourself and your clinic and your team members
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